Updated: Feb 14
One of the most important elements of a well-constructed apartment listing is photography. It can be tricky to get apartment photographs just right. From lighting and apartment setup to an apartment community that lacks curb appeal, the key is to capture the charming essence of any apartment. We have put together some tips and tricks for turning heads with apartment photography.
Pick up a good camera - Although a good camera won’t guarantee excellent apartment photographs, you will generally have better results with better equipment. If you are a beginner but need apartment photography for your apartment community, look for a camera that allows you to swap out lenses, is easy to use and delivers clear images.
Start off with a tripod - Holding a camera in hand to snap photos may be the norm, but even slightest movements of your hand can create issues with your apartment photography.
Get the right shots- If you want to attract more prospects you want to get photos of these rooms, features and angle shots:
1. Photos of the property entrance and community sign
2. Wide-angle shots of each room in the apartment
2. Shots of the front of the clubhouse or leasing office
3. A few shots of the amenities
3. A few photos of the landscaping
4. Close ups of some of the decor in the apartment or clubhouse (pillow, clock, plant)
5. While you're at it, it never hurts to get a few candid photos of the staff at work
Pick the right time - To capture the perfect apartment photography, it's best to photograph during the day, but if you have a great camera with low-lighting features a few sexy exterior shots at sunset have been known to catch the eyes of many prospects. Either way, remember to turn the lights on. If you find that some of the rooms don't have lights you will want to leave them off.
Do a walkthrough - When you arrive at the property, give yourself enough time to do a walkthrough. It's important to make sure there aren’t any surprises. Look for dirt and bugs. Clea the pool. Straighten up the furniture and decor. Open pool umbrellas. Put away any cluttering materials.
For more tips on apartment marketing and apartment photography, reach out to the apartment marketing experts at TLM Marketing.