Updated: Feb 14
Understand Your Renters
If you're looking for apartment marketing ideas, it's first important to understand your renters. Those who succeed in apartment marketing do well, because they understand the needs and desires of their ideal apartment renters. Know your renters so well that it becomes second nature to press their hot buttons. Then your vacancies will attract them and become the perfect fit, selling themselves.
So how do we do that? The trick is finding out what your ideal renter is searching for online as they look for apartments. This skill is what drives the big data search analysis that helps Amazon sell 177 BILLION dollars worth of product every single year. Amazon doesn’t guess what its shoppers are searching for online. They know what their customers are typing in the search box letter by letter. Amazon uses this information to make sure they are listed first on their customers web search pages, and you can too.
Most apartment marketing ideas can not be mastered without your clients’ search process. Let’s say you’re looking to lease apartments in San Antonio, Texas. Just how important is the “TX”? I could ask you to guess, but Google, Amazon, and Facebook didn’t amass a combined almost trillion dollars of revenue last year just by guessing, and neither should you. You can book a consultation with TLM Marketing for some help with prospect search data. With some quick research, you can find that about 2600 people searched for “Apartments in San Antonio TX” but more than 27,000 people searched “Apartments in San Antonio”! By ranking for the keyword without the “TX” you are using prospect search data to garner over 10 TIMES as many potential clients!
Put Your Property In Front of Qualified Leads
It’s easier than you think to rise to the top of Google search rankings! The three rules of apartment marketing and real estate are location, location, location! Yet, search Google for apartments in your area, and you’ll find that many portfolios and apartments have simply not taken advantage of the opportunities Google offers businesses to rank on Google. Remember, you searched “Apartments in” NOT “Apartment listing sites”, and yet it’s only the apartment listing sites that are doing the hard work necessary to show up on the first page of Google. This is YOUR traffic to begin with and you need to reclaim it. The apartment market is waiting for you. What property management companies don’t understand is that Google wants you to win. They are rooting fo the underdogs to be included in the top search results of Google and so are we. You can get those hot, qualified renters calling your leasing office before going anywhere else. TLM Marketing the leading apartment marketing partner in the apartment industry to does just that! It's time to get your apartment community in front of renters.
Correct These Apartment Website Errors
68% of apartment communities actively inhibit renters from contacting the leasing office. Now, isn't that an apartment marketing idea. More than two thirds of apartment communities suppress leases by making two fatal website mistakes.
1. They fail to clearly display a call to action on each page of their community website. Is it on every page of yours?
2. They fail to capture the contact information of visitors. Time and time again, I have visited community websites and thought “Do they not want to lease their apartments?” Prospects shouldn't have to visit Apartments.com to inquire about your apartments. Allow them to come straight to you and collect their email and phone number even if they are setting up a tour. How do you expect to close traffic if you can't even track the traffic that is coming in?
For help mastering these apartment marketing ideas and so many more reach out to TLM Marketing, the experts in property management marketing. Share this post below.