With a full inbox, customers beating down your doors and a mountain of renewals and applications to process, there is a good chance you have pushed “keeping up a blog” pretty far down your marketing to-do list. The direct ROI isn’t great and let’s face it, blogging can be tough if you haven’t been writing essays for college classes in awhile. However, blogging has some clear benefits that you won’t find anywhere else in the marketing world:
Blogging is the best way to provide information that is relevant to your audience while building brand awareness. Social media is a close second, but blogging has the distinct benefit of directly and positively affecting your website’s SEO at the same time.
Blogging not only helps improve your SEO, which will net you some organic traffic, it also improves your relationship with your existing customers by allowing you to set the trends and stay connected. I'm sure the goal is to have a longer term relationship with your customers. For that reason, it is even more important to continually nurture a positive relationship.
Blogging helps you establish your brand. You may not have put too much thought into your brand as an entity, but it is important. Your blog helps give your brand a voice and in most industries future customers normally don’t have much previous knowledge of your brand to build off of, so a blog can help bridge that gap.
Blogging gives you an opportunity to create content that is worth sharing. Part of your well-balanced marketing plan, no doubt, includes social media and blogs. Blogs with new and interesting content get passed around like crazy on social media. Blogs provide value and information to your readers and generate website traffic and shares on social media. That is a lot of reach for a few hours of work
For more on marketing your products/services (or marketing your multifamily community) with the help of some Amazon content strategies and blogging, reach out to the experts at TLMMarketing.com, a creative marketing agency that specializes in growing your business through cutting edge marketing strategies and maximizing your ROI through content worth reading.