Guest blogging is a content marketing strategy that involves writing blogs for related websites in exchange for a backlink for your website. Blogging, itself, is a fantastic addition to SEO and content strategy, but there is some disagreement on the best use of guest blogging.
While guest blogging can be a very powerful marketing tool that is most often used to expand your audience and acquire new backlinks, it can be very research-heavy and time-consuming, so it is important to approach it as one branch of a balanced marketing plan.
There are a few components of a guest blogging campaign:
Research - Research for guest blogging happens continuously after it gets going, but in the beginning, it takes some work. In the first stage, you will identify your ideal tenant, and compile a list of target websites that accept outside blogs
When choosing sites, you’ll want to ensure the sites have:
Relevancy to your audience
A message that mirrors your own company values
Domain Authority score that is the same as your company site or better
Cold Emailing - After you have a list of target sites, you’ll sit down and compose a template email that explains who you are and what you are trying to accomplish. It will introduce you, explain your mission to share your content with their audience, and give them a call to action to follow up.
It will look something like this:
Dear Blog Owner,
I am contacting you on behalf of Company Name- “insert a few selling points about your company.”
We are huge fans of your website and believe that some members of your audience would find value in a blog post about “subject.”
We would love to write this blog post for you in exchange for a link back to our website.
Let me know if you are interested in hearing a few more specific topics!
Thank you for your time,