Let's Go to the Videotape! Using Video To Market Your Product

As you have probably heard by now, video marketing is the hottest thing going. From TikTok videos skyrocketing otherwise “normal” folks into internet stardom to YouTubers signing actual corporate sponsorships, it is clear to see that everyone should be hopping on the video train. Now, we aren’t promising that you will become a movie star just by posting a few videos of your product, but you have to start somewhere.

  1. Video Demonstrations - Although no one would have really considered the efficacy of a “Zoom Walkthrough” pre-pandemic, a video demonstration is a great way to show off what makes your service/product.

  2. Paid Video Ads - Although there are a handful of restrictions as to how exactly you can advertise your company and your listings on social media, video ads are a great way to get attention from a new audience.

  3. Video Blog - Maybe the kids don’t call them “vlogs” anymore, but a video blog is a great way to introduce your company and your philosophies to the world. In sales, one of the toughest things to inspire is “trust” and video blogs can help you do just that.

  4. Build a Youtube Channel - Youtube stardom might not be your end-goal, but a well built Youtube profile is a good way to communicate updates to your customers, and prospects. Promotion videos can be promoted across all of your social media platforms.

  5. Content Pillars - A content pillar, for those of you who don’t know, are large chunks of content created about a specific topic. These pillars are broken down into smaller chunks and repurposed throughout your various funnels. A longer video makes a great content pillar especially hand in hand with a social media push or an email blast.

For more on marketing your available products or service with the magic of video, reach out to the marketing experts at TLMMarketing.com, a creative marketing agency that specializes in growing your business and maximizing your ROI.

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