If you are new to the multifamily rental game or just recently decided to look into striking out into the wonderful world of marketing, you will learn fast that there is a bit of a learning curve and it isn’t as easy as it looks. Here are our basic, beginner’s tips to marketing your multifamily rental property:
Make a plan
A strong marketing effort requires a plan. Marketing is a different world and just as you wouldn’t leave the house without Google maps in your pocket, you shouldn’t start your marketing journey without a plan. Your plan should include immediate goals as well as long term goals. The best plan is a working document that you continually edit, revise, improve and change as your business ages.
Determine your “ideal customer” profile
Somewhere out there is the resident you would rent to again and again. Who exactly that person is depends on a million different factors, but it is up to you to figure out who they are and market to them.
Set up business profiles for your company on the major social media platforms
The major social media platforms are Facebook, Twitter, LinkedIn, Instagram, Twitter, Pinterest, and Youtube. Not all of these platforms will be relevant to your business model, but you should target the platforms that your ideal customer spends most of their time on. Also, it is important to point out that the profiles you use should be “business profiles” and not personal pages that you also post business content on. Facebook, LinkedIn, Instagram, and Pinterest all have specific business pages that you can set up to keep your personal pages completely separate from your business pages.
Keep your website updated
One of the easiest, but often skipped over areas of basic marketing is keeping the information on your website current. From office hours to available rentals, potential residents are more likely to reach out to you about available units if they can clearly tell from your website that you are still in business. Updating your SSL certificate is also very important from a security standpoint as well as in making sure you don’t scare away your prospects before they attend an open house.
For more on marketing your available properties (or marketing your multifamily community in general) with the help of some solid marketing strategies, reach out to the experts at TLMMarketing.com, a creative marketing agency that specializes in growing your business through cutting edge marketing strategies and maximizing your ROI.